Naohiko Noguchi is a legendary brewer in Japan. He is known for promoting the trend of ginjo brewing and reviving the Yamasaki brewing method. Over the years, his famous sake has won numerous awards. He himself has also been awarded the highest honor in the brewing industry designated by the Ministry of Health, Labor and Welfare. Honored as "Contemporary Famous Worker". Mr. Nongguchi has been making wine for more than 70 years. He has pursued higher winemaking skills, surpassed himself, and challenged the limits throughout his life. He has retired twice and come back again. Because his passion for brewing perfect products is still strong, he established an innovative sake brewery "Nongkou Shangyanko Research Institute" in 2017, with a view to passing on the brewing skills to future generations, and hopes to continue Brew your own masterpiece.

In pursuit of clean air and abundant water sources, Naohiko Noguchi chose Komatsu City, Ishikawa Prefecture, a village at the foot of Mount Hakusan to build an ideal sake brewery, and used underground water from the peaks of Hakusan Mountain as the "Shigomizu water" for brewing. ”. The soul of Japanese sake, "sake rice," is made from five million stones produced in Ishikawa and Toyama prefectures, Yamada Nishiki produced in Hyogo Prefecture, and Miyama Nishiki produced in Nagano Prefecture, all of which are domestically produced rice with excellent quality. In addition to the wine storage, the indoor space also has a tourist function. The exhibition space displays the chronology, wine-making history and quotations of Nongkou Du Shi, as well as the experimental data and tools for wine-making. One side of the exhibition room is made of glass as a wall. Saw brewhouse operations.